Agoda.com, one of Asia’s leading hotel booking sites and part of Nasdaq-listed Priceline Group (Nasdaq:PCLN), has announced great deals on Indian hotels in the leadup to the annual Holi Festival, India’s famously raucous and cheerful celebration of color.
Photos of smiling tourists and locals covered head to toe in colored powder are now a universal image of travel and tourism in India, and are the heart of the joyous Indian festival called Holi. In the tradition of many Asian festivals, the Holi celebration draws on elements of astrological rituals, religious traditions, and unique cultural characteristics.
Holi is a Hindu festival that celebrates the story of immortal Hiranyakashipu and his son, Prahlada who became enemies after the son devoted himself to Vishnu instead of his father. After surviving several attempts on his life, Prahlada was tricked into sitting in a fire along with his scheming aunt Holika, who had a fireproof cape. To everyone’s surprise, Holika was burned and Prahlada survived the inferno just fine, proving he had made the right choice.