Agoda.com, one of Asia's leading hotel booking sites and part of Nasdaq-listed Priceline Group (Nasdaq:PCLN), is offering superb holiday hotel deals in Thailand to celebrate Songkran, the traditional Thai New Year and one of the country's most anticipated annual events.
The origins of Songkran go back hundreds of years, when April marked the end of the dry season. Families gathered together, often at temples, to celebrate a successful year and to pray for a fruitful coming year. It was also a time to wash valued images of Buddha with scented water, which was then poured over the hands of senior members of the family as a blessing. It also didn't hurt that April is the hottest time of the year, and a dousing of cool water was a welcome distraction. Songkran is based on the solar calendar. This year it falls April 13-15.
What started as a discreet and modest celebration has turned into an event that fills the streets of most major Thai towns and cities. Time spent with family and visits to auspicious temples are still an essential part of the event for most Thais, but exciting street parties and over-the-top water fights with thousands of revelers have become the most visible part of the celebration.