Agoda.com, Asia’s leading hotel booking site and part of Nasdaq-listed Priceline Group (Nasdaq:PCLN), is getting ready to lift a glass in celebration of the world’s largest fair – the yearly celebration of Oktoberfest, held for 16 days every October in Munich, Germany. This year the festival will be held from September 21 to October 6.
The image of Oktoberfest around the world is one of smiling girls in traditional German Dirndl dresses, holding a 10 or 12 giant mugs of beer. While this is definitely a big part of celebrating with the locals, the festival has come to encompass so much more in its 203-year history. In 1810, Munich citizens were invited to a giant field to celebrate the wedding of Prince Ludwig I and Princess Therese of Saxe-Hildburghausen. The celebrations were held on Theresa’s Meadow – Theresienwiese in German. Both the name and the tradition stuck, and today the celebration is known to locals simply as die Wiesn.